It has become crucial for a corporation to incorporate digital marketing initiatives into its entire marketing plan given the constantly changing marketing landscape. Because audiences are spending more time online, advertisers are also investing more money there. How can we choose where to start when there are seemingly endless alternatives for online presence? When we do, how will we know what is effective?
In this course, students will investigate the creation, production, and application of digital marketing delivery techniques, including but not limited to
- Social Media
- Email Marketing
- Web-based Marketing
- Search Engine Optimization (SEO), and
- Online Advertising.
This course explores various digital marketing strategies. The curriculum will present techniques for properly measuring and evaluating the efficacy of digital marketing efforts intended to enhance the consumer experience. New trends and significant chances for innovation will also be covered. Students will learn how to use data to direct their path through the digital world in this course. Students will gain knowledge of the marketing channels that support a consistent online presence. Participants will learn how to develop effective digital marketing campaigns to reach and engage target audiences.
Students will learn how to use data to direct their path through the digital world in this course. Students will gain knowledge of the marketing channels that support a consistent online presence by investigating topics like social media, email marketing, organic and sponsored search, and online directories.
Students will learn to identify key performance indicators to assess the performance of each channel
as well as how to leverage these insights to shape future strategy. With a primary focus on Google Analytics data and other online data tools, students will gain an overarching view of how each channel in their marketing mix is performing and how to shape future strategies accordingly.
